Dave Beverley

To Whom It May Concern

I worked with Dave for two years in my capacity as Global Account Director for the Femcare category of Leo Burnett’s P&G account, comprising the Always, Discrete, Alldays, Naturella and Tampax brands.

Dave’s remit was Global Creative Director for the Always and Alldays brands, spanning seven hubs across the four global regions. Being part of the P&G BAL model, Dave developed, led, oversaw and approved work across all channels from mainstream advertising to digital, shopper, PR, content and Brand ID/design. He led innumerable presentations and built impressive relationships from global CMO to client brand franchise or regional leads to brand managers. Aside from being great in its own right, his work built significant business and raised the bar on P&G’s quantitative testing metrics.

Dave is a prodigious talent who inspires people and solves the insurmountable challenges thrown at him at high speed and without mercy. Whether an offbeat insight or target to engage, a soft product offering, a miniscule budget with a project of great ambition or simply a vast project of ineffable complexity, Dave will distil the challenge with speed, intelligence and super-sense, and be cracking it before you’ve drunk your first coffee of the day.

Dave’s talent is hard to break down because what he does takes many a lifetime to accumulate let alone to master to his class.

Strategy – Dave will always ensure the strategy is tight, true and realistic. His work will make it sing.

Humanity – Dave finds the human story in a brief and his work will forge unforgettable connections between brand and consumer.

Craft – these is no aspect of the creative or production process that Dave does not perpetually study or hone. From art direction to sound design, editing to timing, voice inflexion and copy, Dave works every resource available to maximise the impact of his work and of his clients’ money.

Production – for all that is said above. Dave is a fast and prolific worker. He makes decisions quickly and does not procrastinate. He listens with astute care: to his clients and to the experts around him to ensure that nothing that matters is lost, and all that can be done is done with excellence.

People – Dave is a humble man but at the same time a force of nature. Those who recognise that the combination of these two things are what enable him to be great are inspired and enriched. Those who don’t should write their own ads and colour them in, being careful not to go over the lines.

Culture – Dave’s global experience and qualities mean he is as at home building communications to a luxury female consumer in Saudi, as to a blue collar dad in Brazil.

Values and Qualities – insatiably curious, always looking, learning, listening, always creating and inventing. Humble yet bombastic. Visionary and ambitious yet a down-to-earth problem-solver.

If you have a brief, or just a problem, and if communications or creativity of some order are what you need to solve it: if Dave is available, you are lucky.

Yours faithfully

CHLOE BELSKAIA

Leo Burnett Advertising Ltd:

Global Head of Strategy for Kellogg’s  //  Global Account Lead for Pfizer Consumer Health

chloe.belskaia@leoburnett.co.uk

+44 207 071 1136

TO WHOM IT MAY CONCERN

I worked closely with Dave for over 3 years from 2011-2014 as EVP, at Leo Burnett, running the agency's Global Feminine Care Business.  During that time, Dave was the Global Creative Director for the global business and my primary business partner. He led and drove the development of a global campaign for Always that ran and is running in 6 regions, covering over 100 countries that has won numerous awards and driven the business at 4-5% per annum. In addition, Dave actually created the idea behind P&G's most successful video of all time, "Like A Girl" has garnered 65+ million global views, won a US Clio award and was rated the #2 best spot in the 2015 Super Bowl- one of the most viewed events on the planet.  Dave's creativity is unquestioned and he has the rare gift of being both a leader and a do-er. He rolls up his sleeves and writes and art directs. He excels in the most difficult situations and is a courageous in the face of adversity.  SImply put, no matter the brief, Dave gets it done.

SANDY KOLKEY

MARKETING DIRECTOR FOR TURTLE WAX NORTH AMERICA

sandy.kolkey@gmail.com